The art of showing the true value of a residence in the resale market.
“People make the decision whether or not to buy a home within the first few minutes they walk in the door.”
The Art of Staging
Staging is the art of temporarily styling a residence with the intent to sell it. Designing a space in order to sell it is completely different than designing for everyday living. It is done to appeal to the broadest possible cross section of prospective buyers.
The Art of Arthur McLaughlin
Arthur McLaughlin founded the cottage industry of staging in San Francisco more than 20 years ago. For two decades he has been enhancing the marketability of homes throughout the Bay Area.
Mr. McLaughlin knows how to appeal to the diverse range of potential buyers that will consider purchasing your home. He realizes that it is the initial precious moments when a buyer enters a home that the lasting impressions are made which will motivate them to purchase.
Buyers can be instantly discouraged if the home looks too stylistic, or it appears that excessive time was put into polishing the home’s appearance. Mr. McLaughlin understands the delicate balance of combining visual beauty with market potential.
Arthur McLaughlin can advise you as to what areas of the residence to improve to create the highest return for your investment.
Staging can encompass as little as adjusting the existing furniture plan, or an extensive makeover adding furniture, accessories, and art to effect a dramatic transformation.
Staging Pays Off:
Time that your home sits on the market translates into financial loss. Working with Arthur McLaughlin & Associates facilitates a quick and profitable sale.
